Opt-In Media is founded on the principle that marketing has forever changed. Without permission and acceptance, your marketing is probably falling on deaf ears. Broadcasting a message in the traditional methods doesn't work the way it did even five years ago. Consumers today can shop prices, research benefits and read impartial reviews without you ever knowing you are on their radar.

• Our capabilities are rooted in data-collection combining consumer insights, creativity and technology. With this insight we put businesses in touch with consumers using our wide platform of media options.

• We work with small B2C and B2B firms using our digital capabilities to create a conduit that reaches both their loyal and targeted customers. With a media-neutral strategy and a powerful tool chest; Opt-In Media targets the right tools for the message.

• Our Customer Relationship Software (CRS) marketing technology includes a market-driven universal loyalty card, social media marketing tools, a dynamic online shopping website, prepaid gift cards and a rewards program. In addition to this, we’ve implemented a web-based, integrated point-of-sale (POS) data collection system that assists merchants in quickly developing customer databases and then marketing to them.


John Schoof – CEO & Chairman of the Board     

Mr. Schoof has served in a variety of capacities including business consulting and development, corporate finance, mergers and acquisitions, assembling and managing task forces and advisory boards, and is an experienced business operator and sales executive.

As the founder and CEO of Opt-In Media Corporation Mr. Schoof is recognized for implementing loyalty and marketing programs that bring new customers into a merchant allowing the customer to save money and the merchant to grow their customer base, making the new customer into a repeat customer.

Mr. Schoof is a brilliant visionary, having re-positioned the company from the print, analog age to the digital age, integrating new content and applications for improved data capture and analysis. He is quick to implement systems and solutions that expedite and strengthen the relationships between merchants and customers.

Recent accomplishments include forging strategic alliances with point of sales (POS) provider National Computer Corp (NCC), and payment card processing giant FISERV, to integrate our proprietary technologies and loyalty card software.

  Bob Jones – Board Member & Advisor

Robert W. Jones has been serving the greater Seattle area as one of its most trusted C.P.A.s since 1974. His tax experience, along with his personal touch, has made Bob one of the most sought after C.P.A.s in the Northwest. Bob specializes in tax planning and preparation for individuals and small to medium sized businesses, quarterly business and payroll taxes, financial planning, and corporate retirement plans.


Richard Fricks – Co-Founder, VP of Business Development & CTO     

Richard Fricks is the primary developer for all of the POS software for the CyberCoupons platform.

Mr. Fricks has worked in the software industry for the last 27 years. Richard has worked at Microsoft for over 25 years where his areas of expertise included being a Technical Account Manager, for the worlds largest PC OEM’s and Device Driver and Software Development Consultant to premier ISV and IHV accounts, around the world. In addition, he has served at Microsoft in the capacity of Project Manager, reporting to the Director of Customer Support Services; Release Manager for multimedia extensions; and Program Manager in the Windows division, responsible for designing Multimedia related features. In 1995, Richard founded Digital Media Productions, a custom software development and internet design company.

Mr. Fricks most recent accomplishments has been completion and publication of Opt-In Media Corp’s Global Transaction Network (GTN) API which has aided us in forging strategic alliances with point of sales (POS) provider National Computer Corp (NCC), credit card app company CardSpring, reliable e-commerce solution provider Plug’N Pay, and payment card processing giant FirstData Offerwise.